Knowledge Base

Take advantage of our years of experience, at your fingertips!

WebSummit 2026 attendee badges
Business
Navigating WebSummit Vancouver: Our Perspective on the Future of Tech

Attending a massive tech conference can feel like stepping into a time machine. You get an immediate look at where the world is heading over the next few years.

AI content writing
Websites
How to Leverage AI for Content Writing

AI should support your strategy, not replace it. Can AI help businesses create content that is genuinely useful, original, and worthy of their audience's attention?

Business
How Much Should I Pay For Marketing?

How much to pay for marketing is a topic that comes up for us a lot! It makes sense, people want  to know whether they'll get a return on the investment they're making.

Websites
How Much Does a Website Cost?

Asking me the question “how much should a website cost” without any context will likely yield the answer “somewhere between $0 and $100,000+?”. It isn’t sarcastic, that’s the reality of website creation today. Learn about the different options and what it'll cost.

Business
Why Leads Won't Help - Part 1

Lead generation is touted as the 'silver bullet' of increasing sales. We feel that while leads are important, it's much more important to ensure that you have certain foundational items nailed down first.

Business
Why Leads Won't Help - Part 2

In Part 2 we look at whether your business is ready to scale. Do you have the right people, processes and training to scale without failing?

Websites
9 Things Your Website Is Missing

We spend a lot of time critically reviewing websites, building new sites, auditing old ones or researching competitors. Learn about the 9 things your website might be missing and how it's impacting your business.

Websites
Do I Need a Website?

We get this question a surprising amount, and I get it. With old school word of mouth or modern social media, is a website really necessary? We would say it absolutely is! And here are our 5 reasons why.

Branding
How We Created Our Brand

This post will explore the process of creating a company brand. From choosing a name through creating a logo, colors and typography. It’ll also go through how Kristina and I decided to go into business together and how we built our personal brand.

Business
How We Started a Business in 2020

Are you thinking about starting a company during Covid? We did! Learn about our journey and why we chose now to start a business. Also learn about the things we thing everyone should consider before they open their own business.

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